Proejct Booklet Layout

The Duke Integrative Medicine center, recognized as the pioneering facility exclusively designed for the integrated practice of alternative treatments and conventional medicine, called for the creation of a highly informative booklet. The client specifically requested this booklet to cater to the needs of the building's end-users, offering patients and visitors a comprehensive overview of the space. As the overseer of this project, I was responsible for designing the overall layout, ensuring that the piece aligned seamlessly with the client's brand. Collaborating closely with the architects, I coordinated creating and revising necessary drawings and diagrams, ensuring accuracy and visual clarity. Scrupulous attention was paid to every detail, including working closely with printers to guarantee optimal print and color quality and carefully selecting the appropriate paper stock. I attended the press check and made necessary corrections on-site to ensure the booklet met the highest standards. Duda|Paine Architects recognized the booklet's alignment with their brand and aesthetics, ultimately utilizing it as a powerful marketing tool to promote their exceptional work.

The images below are displayed as spreads with the first image showing the front and back cover of the booklet.